JournalCharms and meanings

What our 9 charms mean, and how to choose yours

Horseshoe, hamsa, evil eye or heart: each charm carries its own story and belief. Get to know all nine, with ideas for choosing one as a gift.

All nine ceramic charms, horseshoe, hamsa, rose, dove, angel wing, cross, evil eye, crescent moon and heart, on deep blue

In short

  • Luck: horseshoe
  • Protection: hamsa and evil eye
  • Love and gentleness: heart and rose
  • Peace and new beginnings: dove
  • Faith, guidance and intuition: cross, angel wing and crescent moon

Long before they were jewellery, small talismans like these travelled with people for centuries. Every culture has symbols believed to bring luck, offer protection or keep what matters close. Our nine charms retell those meanings in glazed ceramic.

The meanings below come from beliefs and traditions passed down over time. There is no right or wrong: choose the one that feels like you.

Horseshoe: good fortune

White horseshoe charm with gold tips on a silver slide

In Europe, horseshoes have hung above doorways for centuries to bring luck. The popular belief is to hang one ends up, so it holds your luck and keeps it from spilling out. Ours is white with gold-glazed tips, turned ends up just like that.

A good gift for: a new job, a new home or a new business.

Hamsa: blessing and protection

White hamsa charm with gold and blue details and an eye in the centre, on a silver slide

The hamsa is a hand-shaped amulet found across the Middle East and North Africa. Its name comes from the Arabic word for five, one for each finger. It is believed to protect the wearer and turn away bad luck, and many carry an eye in the palm, two talismans in one.

A good gift for: someone you want to keep safe, like a friend setting off on a long trip.

Evil eye: protection

Blue evil-eye charm ringed with leaves, on a silver slide

Known in Turkey as the nazar, this blue eye is seen all around the Mediterranean. It is believed to reflect envy and bad energy back where they came from. Ours is a blue eye framed by a wreath of leaves and tiny flowers.

A good gift for: someone on a lucky streak, like a friend who was just promoted.

Dove: peace

White dove charm with an olive branch, on a silver slide

A dove carrying an olive branch is a symbol of peace and new beginnings recognised all over the world. Ours is sculpted in three dimensions and sits a little higher than the others, so it really stands out on the wrist.

A good gift for: someone who has come through a hard time and is starting a new chapter.

Rose: grace and gentleness

Peach rose charm on a white oval, on a silver slide

Since Greek and Roman times the rose has stood for love and beauty. Ours is a softly raised peach rose with green leaves: a gentle, unhurried kind of love.

A good gift for: your mum, your sister or a best friend with a soft spot for sweet things.

Heart, horseshoe, dove, evil eye and crescent moon charms on stone blocks and blue acrylic risers
Heart, horseshoe, dove, evil eye and crescent moon

Heart: love

Red heart charm framed by small roses on cream, on a silver slide

The heart needs no explanation. Ours is a glossy red heart framed by tiny roses on a cream base. Wear it yourself or give it to someone you love.

A good gift for: anniversaries, Valentine’s Day or your partner.

Angel wing: guidance

White angel-wing charm on pale blue with clouds and stars, on a silver slide

An angel wing is a sign that someone is looking out for you. Some wear it to remember a loved one, others as a quiet boost of courage. Ours is a white wing on pale blue, surrounded by clouds and tiny gold stars.

A good gift for: someone going through a big change or in need of encouragement.

Cross: faith

Cross charm on a cream oval with blue floral pattern, on a silver slide

The cross stands for faith and hope. Ours is framed by small blue flowers on a cream base, inspired by European tile patterns: simple, calm and easy to wear every day.

A good gift for: someone whose faith keeps them grounded, or a religious milestone.

Crescent moon: intuition

Crescent moon and star charm on pale blue, on a silver slide

The crescent moon is tied to cycles, change and your inner voice, a reminder to trust your instincts. Ours is a white moon with a small star on pale blue. It is also a gentle nudge to get enough rest, which suits a WHOOP that tracks your sleep.

A good gift for: dreamers, creatives, or anyone working on better sleep.

Still not sure? Try this

  • Choose for what you want right now: for luck, the horseshoe; to feel safe, the hamsa or evil eye.
  • Choose for someone on your mind: a heart or rose for a loved one, an angel wing for someone you remember.
  • Choose by band colour: white-based charms go with everything; pale blue ones suit cool-toned bands.
  • Still torn? Wear two or three together. Each charm is sold separately, so you can add to your story over time.
Horseshoe, evil eye, rose and angel wing charms with cream satin and blue glass
Horseshoe, evil eye, rose and angel wing

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